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Internal Communication with Twitter

Twitter can be used not only for your external communication but also your internal.

We here at twitter140charactermarketing.com also use Twitter for internal communication, and here is how:

Set up a new Twitter account for corporate use, and make sure to protect the updates so that the general twitterverse cannot see them. Send the name of the corporate Twitter account to all the relevant people and ask them to apply to follow the account. The administrator of the corporate twitter account can then manually approve the followers to view the tweets.

Next step is to register your Twitter account with grouptweet.com, this site offers a useful service that when your individual account sends your corporate account a DM, it is displayed as a normal tweet for all the approved followers to see.

Benefits

Collaborate on projects in a centralised way.

Drawback

There is a slight lag time in comparison with the normal Twitter interface, but not enough to make it unusable.

Link: http://grouptweet.com/

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Posted in Social Media Planning, Twitter.

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