Segmenting Your Twitter Strategy

In this blog post, we want to explore the idea of segmenting your Twitter effort in order to gain more traction from the medium. You don’t have to concentrate all your efforts into one twitter account, just like one person doesn’t have to be responsible for all areas of a functioning business. Develop a more focused niche twitter pages, updated by more knowledgeable members of staff can lead to a greater overall 140 Character Marketing Strategy – Case in point is Dell

Dell has over 30 Twitter accounts and 1Million followers.  The Dell accounts focus on a range of topics and marketing efforts from Discounts – “coupon publishing”, Idea Generation accounts, an account set up to exclusively publish Dell’s Blog post titles + links to service accounts for the western European isles of Britain and Ireland.

Dell is using Twitter to sell & promote, to listen, speak and overall engage with the Twitterverse in a targeted way. Those who wish to find a bargain will follow the discount account @DellOutlet and for those who wish to engage can @IdeaStorm

The above mini case study is perfect example of segmentation in order to provided a more focused communication and eliminating noise. According to recent reports the Dell discount account which was free to set up earned dell direct revenue of 1Million dollars in just a couple of months.

Twitter140CharacterMarketing is here to consult you and provide you an indepth advise on creating and executing a Twitter strategy – Write to us via our twitter account @ http://twitter.com/140CharMarkting

A complete overview of all Dell Twitter accounts can be found on their corporate site – http://www.dell.com/twitter.